Show jumping is an Olympic sport requiring extraordinary athleticism, with jumps approaching 6 feet in height: both male and female athletes compete in the same events equally. According to statistics compiled by the US Equestrian Federation:
- The total equine industry produces $112 billion impact on GDP and includes: 7.1 million participants and 9.2 million horses.
- The showing segment produces $39 billion impact on GDP and includes: 4.6 million participants and 2 million horses.
According to the US Equestrian Federation, horse sport enthusiasts have considerable buying power and influence:
- 85% women; 63% married
- Majority are between 34-54 years of age; with ages ranging from 6-70
- 38% have a net annual income over $500,000
- 80% make or directly influence purchasing decisions at work
- 63% have traded stocks, bonds or mutual funds in the last year
- 81% own their primary residence
- 22% own two or more homes
- 40% own a farm; 66% of those are more than 10 acres
- 63% travel on airlines more than 16 times per year
- On average, spend 30 nights per year in a hotel and rent a vehicle four times per year
- Own 3 vehicles; over half purchased a new automobile with the last year; 53% own a pick-up truck
- On average own four horses; 25% own five or more
- 94% own a pet besides a horse or pony
- 97.3% hold more than one credit card account
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